National Geographic : 1923 Apr
To the new users of Royal Cords -probably a million in 19 23 MOST rules are all the better for being broken once in a while. There's an advertising rule, for in stance-never to ask anyone to buy a thing and try it. When the makers ask you to try a Royal Cord on your right hind wheel they may be breaking the rule, but you will benefit thereby. The makers of Royal Cords, for their part, can't see why making friends should ever go out of fashion. The more quality a tire has-and the more leadership-the greater its obliga tion to be simple and direct. Royal Cords earned their position of high regard by simple things. You can easily see that people's con fidence in Royal Cords could never have been won by quoting a lot of big mileages, talking big discounts, or going through all those other kinds of gestures with the idea of registering big. The makers of Royal Cords devote themselves to guarding quality and have no desire to dazzle customers. Their ideas seem to be right, because U. S. Royal Cords are the measure of all tire values today. United States Tires are Good Tires © 1923, U. S. Tire Co., N. Y.