National Geographic : 1923 Apr
THE TREAD TELLS YOU IT IS NEW You can tell the new Goodyear Cord Tire almost at a glance by means of the beveled All Weather Tread. This tread is semi-flat, instead of round; its clean-cut blocks are reinforced at the base by heavy rubber ribs; the blocks which line the tread on either side are beveled at the outer edge. These improvements, together Goodyear Me GOOD lan with the new and improved rub ber compound of which the tread is made, insure an even longer wearing, smoother-running and more economical tire than before. Supplemented by a heavier side wall which resists curb and rut wear, and a new and stronger bead, they combine to the best and most serviceable tire that Goodyear has ever made. s Good Wear Copyright 1923, by The Goodyear Tire & Rubber Co., Inc.