National Geographic : 1923 May
"It's the Plug Hat Gets the Snowballs" HE first portable electric suction sweeper on the market was The Hoover. It is the first today. Year in and year out it has renewed and reinforced its leadership by the unremitting thoroughness of its work. Only a product of unique and special virtue can do that. It is always the outstanding thing that is the tempting target; and like the leader in every field The Hoover is the focus of competitive attack. So far as we can learn, this attack assumes only one character. It does not deny the efficacy of Hoover design, Hoover construction, or Hoover performance. But it seeks to spread the impression that The Hoover is hard on rugs. Doyou thinkTheHooveris hard on rugs ? If it were, would it be the largestselling electric cleaner in the world, with more than a million satisfied users? If it were, would it be the choice of rug experts as the preserver of carpetings be yond price ? If it were, would more than 50,000 users of many years' experience have voluntarily written us their enthusiastic indorsement? If it were, would more than 48% of our sales resultfrom The Hoover being recommended by users to theirfriends? If it were, wouldfrom 30% to 40% of our sales be to persons who have owned other machines? If it were, would more than $71,000, 000.00 worth of Hoovers have been sold, representing perhaps twice as much money as has been invested in any other cleaner? If it were, would leading merchants everywhere have risked the confidence of their trade by continuously indorsing The Hoover-manyfor over 14 years? If it were, would The Hoover be the standardagainst which all other cleaners arejudged? If it were, would it enjoy the undeni able leadership of the industry? No, dear reader, The Hoover is not hard on rugs. It is only hard on competitors. THE HOOVER COMPANY, NORTH CANTON, OHIO The oldest and largest makers of electric cleaners The Hoover is also made in Canada, at Hamilton, Ontario Jhe HOOVER It BEATS... as it Sweeps as it Cleans PRESS OF JUDD & DETWEILER, INC WASHINGTON. D. C.