National Geographic : 1923 Jun
INVE STMENT FUNDAMENTALS No.2 Maximum Yield Low yield ordinarily denotes great security, high yield a smaller mar gin of safety-but these quota tions reflect present conditions. The security back of every bond is gov erned by the fundamental conditions that cause succeeding periods of boom and depression in the business world. An average bond that will be strengthened by the next swing of the fundamental conditions is sounder than a seemingly excellent issue that will be weakened by this same broad swing. Maximum yield and safety may be had by selecting aver age bonds that will be strengthened by coming conditions. It is the business of the Babson Investor's Service to study (i) these fundamental conditions as they affect the investments as a whole and individual issues; (2) the comparative conditions surrounding each bond; (3) and to recommend for purchase only. securities as are intrinsically sound and which should be strengthened by the next broad trend. Result-You enjoy superior security plus a yield probably slightly higher than that offered by the popular favorites of the moment-without the worry or loss of time involved in ordinary investment. Q0 Your request for booklet F 12 will bring full details of The Babson Method. Babson's REPORTS THE BABSON STATISTICAL ORGANIZATION WELLESLEY HuIL, 82, MAss. How to Be Sure of Safety THE best way to be sure of safety is to select only those securities which have a long and honorable record behind them. STRAUS BONDS are backed by a 41 year record of unbroken safety. You cannot afford to overlook the significance of such a record. Investigate STRAUS BONDS be fore you invest money. We suggest thatyou call or write for BOOKLET F-1308 S.W. STRAUS & CO. Established 1882 Offices in Forty Cities * Incorporated STRAUS BUILDING 6 North Clark Struet at Madison St. CHICAGO STRAUS BUILDING 565 Fifth Avenue at 46th St. NEW YORK 79 Post Street, SAN FRANCISCO 41 Years Without Loss To Any Investor © 1923-S. W. S. & Co. FIRST MORTGAGE I SECURITY PLUS Back of every Certificate issued Sby this old and tried institution, i I in business for 28 years, there is gilt-edged first mortgage security, and, in addition to that, all our surplus and assets are liable for both principal and interest. We pay: 6% on Two-Year Time Certificates 5% on Certificates Payable on Demand You can invest as little as $25 with us. Write for Booklet, "6% and Safety" The Calvert Mortgage Company 877 Calvert Building BALTIMORE, MD. Motion Picture CAMERAS /~ A 50-page illustrated Guide to Motion S Picture Cameras and Projectors for Am Sateurs, Professionals and Expeditions. BASS CATALOG FREE Bass supplies apparatus for every known purpose. Service Departmentwillfurnish estimates and gives real service. Wire or Write For Your Copy NOW. BASS CAMERA COMPANY, Desk M. P. 109 N. Dearborn St. CHICAGO, ILL. "Mention the Geographic-It identifies you."