National Geographic : 1923 Jun
IlKil1 PERMANENT ENAMEL BAKED ON STEEL Eight years ago, when Dodge Brothers origi nated the all-steel motor car body, they took advantage of the absence of wood in the frame work to bake an enamel finish on the surface of the steel. In a vast series of electric ovens, especially designed and built by Dodge Brothers' engi neers for this process, three distinct coats of black enamel are successively baked on the steel at an intensely high temperature. The result is a finish so hardy and durable that it seldom requires more than a good cleaning and polishing to restore the original brightness. Even in sections of the Southwest where alkali in the soil is especially destructive to body finishes, Dodge Brothers enamel retains its beautiful lustre after years of wear. LDDo R oTt-i e The price of the Touring Car is $880 f o. b. Detroit (1 ©D. B.