National Geographic : 1923 Jun
ie importance ofONE SHORT WORD IN every home, there is a daily need for certain household prod ucts. Upon the purity and reli ability of such products may de pend the health of your family. Unless these are of the correct standards of purity, they may be more harmful than beneficial. Your protection lies in remem bering one word whenever you buy articles for your medicine cabinet. That one word is "SQUIBB." The name Squibb identifies the products of a house which has served the medical profession for more than sixty years. In this ser vice, E. R. Squibb & Sons have made many contributions to the advancement of chemical science as applied to medicine. In most drug stores you will find Squibb Sections. These sec tions are devoted to Squibb Prod ucts, every one of which is made to conform to the highest profes sional standard. For instance, you will notice that Squibb's Epsom Salt is more agreeable to take, due to its free dom from impurities. Squibb's Olive Oil is a superior "virgin" oil from Southern France, unsurpassed in quality and flavor. Squibb's Boric Acid, both the impalpable powder for dusting and the granular for preparing solutions, meets the need for ex treme purity in this product. Squibb's Bicarbonate of Soda is pure. It is, therefore, without the ordinary bitter taste which is caused by impurities. Look for the Squibb Section at your druggist's. Whether you buy household or toilet products, you guard the health of your family by remembering one word that assures safety and reliability "SQUIBB." SQUIBB THE "PRICELESS INGREDIENT" OF EVERY PRODUCT IS THE HONOR AND INTEGRITY OF ITS MAKER General Offices: 80 Beekman Street, New York City Copyright 1923, E. R. Squibb & Sons Laboratories: Brooklyn, N. Y.; New Brunswick, N. J.