National Geographic : 1923 Aug
To the Father of the American Boy The kind of man your boy will be is being determined now, during those boyhood years when Dad is a fellow's hero. When Dad takes time to talk about good health-well, that means something. Teach your boy now to take proper care of his teeth. Then give him a dentifrice that is safe to use for a lifetime. Free from grit and harmful drugs, Colgate's Ribbon Dental Cream is an ideal dentifrice. Its specially prepared, non-gritty chalk loosens clinging particles from the enamel. Pure and mild, its vegetable-oil soap washes them away. Large tube, 25c. BOYS: If your Dad hasn't seen this page, show it to him and write us what he says. " We will then send you a generous sample tube of Colgate's Ribbon Dental Cream just the right size to carry in your hike kit. SCOLGATE & CO., Dept. 66, , 199 Fulton St., New York City A If your wisdom teeth could talk they'd say, "Use Colgate's"