National Geographic : 1923 Nov
THE $100,000 WORTH OF BUSINESS WE FOUND HIDING IN OUR CARD FILES A Salesmanager's Experience with a Remarkable and Simple Method of Multiplying the Busi ness from any given Number of Accounts. AS a salesmanager, I know full well that it's not always the getting of new accounts that builds up a business, but the working of the accounts you have. Therefore I've always made it a point to keep as well informed asI could on customer activity. What each customer was doing, what and how much he was buying from us, whether his orders were in creasing or de- creasing-t h e s e and a half a dozen other decidedly advan tageous to have at hand for the purpose of intelli gent sales work. The Old Way In fact, I was so Slow ana eoatt. .1?ors, me strong for the record- ,ings , conealmen of/ ing of this informa- v facs. tion that I took it upon _ myself to design a special card for our customer files. I was quite well pleased with my record keeping-so much so, in fact, that when a certain gentleman one day maneuvered his way into my office only to open up on me on the subject of sales records I was not slow to tell him that I had a perfectly satisfactory system. "But have you?" he countered, quickly following with a couple of ques tions I could not turn a deaf ear to. "Name one of your customers, any one," he said. I gave him Smith Bros., of Oshkosh. "All right," he continued, "how quickly can you give me the status of this account? How quickly can you tell me how much Smith Bros. bought of you last year? Iow much last month? What items they bought most of? What item, if any, they bought none of? How the vari- ' ous figures for this year and this month compare with foregoing periods ?" "I'll have the dope for you in a minute," I said, and -fo called the lady in charge of , the records. But, to my Sales S discomfiture, I'll admit, it rsible Equip took considerably over a other-flashes minute to locate the card inute to locte the car your sales conditions, stock -- and when I did get the data, emploee records,-fl card I was astonished daa employee records-f card I was astonished ention to the things that with the facts it pre- ti nton to the th u gs that seated. We hadnt presold ion. They cut costs and Smith Bros. a dime's worth of goods in three months, and we should be making regular monthly sales and deliveries! "Here is the trouble," said my friend not unkindly, "your records hide the very facts you want constantly flashed before your eyes." how much other information of vital value do you suppose we concealed in those drawers? Then he proceeded to show me the difference in another way of record-keeping. VISIBLE CARD SYSTEM The Highest Advancement in Record-Keeping The Acme Card System Co. 114 South Michigan Avenue Chicago, Ill. Branches in Leading Cities "Just try this new method out for a while and see how much business you've been losing," lie said. I could see from the very first that his method was the one for efficiency. Every card was in sight-within 3 seconds of your finger tips. Everything pertaining to customer and sales activity was visualized before me-my eve flagged auto matically to the facts needing attention. In short, a bird's-eye view of every factor of my sales work. I lost no time in transferring all my records to this new visualizing equipment, and the results were nothing short of amazing. We cut our record keeping costs two - thirds. We added The at least 25 per cent to the effi ciency of our sales NewWay ,work. In f ac t, I'm willing to The Acme Way state that we got 1.Evdin at least $iooooo 1. Every card in worth of business sight (overlap- out of our ac ping arrange- counts we would ments). never have gotten 2. Within 3 sec- under the old sys onds of your tern of recorld finger-tips. keeping. This 3. Write on either Acme System, as side of card it's called, permits without removal intensive sales from File. work that is not 4. If removed, can- possible under any not be mis-filed other method of (errors entirely record-booking I've avoided), ever seen. That 5.Your entire in itself is worth business visual- a lot. 'tock, Credit,Em tc., etc., Acme net--unlike any to your eye, conditions, credit egging your at need your atten add to profits. ized before you. 6. Your file clerks' capacity tripled (two - thirds of the payroll saved). 7. Your present card records easily trans ferred to Acme Equipment. 8. Simple color Make This Efficiency Testof Your Records signal systems Slow about your flag your eye to records? \e have conditions need- an interesting test ing attention, you can apply to your sales records, stock records, credit records, employee records, in fact to any sort of records, that show you in a few minutes just how efficient your particular record-keeping is. This test is sent prepaid and free with a copy of our catalog describing ACME VISIBLE RECORD EQUIPMENT in full. Your name and address in the coupon below will bring you this information. 1 NG-II23 1 ACME CARD SYSTEM CO. 1 114 South Michigan Avenue, Chicago, Ill. I - Please send us your test of record keeping efficiency and your catalog. - Please have representative call. S A ddress............................ By.................................