National Geographic : 1924 Jul
Victrola production larger than ever In order to insure the greatest possible production from the Victor factories-the largest in the world devoted to musical products-manufac turing schedules for the entire year have been approved earlier than usual. They call for 48% more Victrola instruments than we made in 1923. Present and future Victrola owners can share our satisfaction in knowing that Victor quality has made such plans possible. Twenty-one Victrola styles from $25 up. © "W Mishkin PONSELLE Victor Artist Mshkin RACHMANINOFF Victor Artist SCHUMANN- HEINK Victor Artist The voice of Ponselle is a story. She sings; she more than sings: she transforms situations and events into glorious melody. This is the more striking in her Victor Records; in playing such records as those given below we feel her presence walking across the stage of our imaginations on wings of sound: Dou Double-faced Aida-Ritorna vincitor (6437 $.00 Aida-O patria mia ) Ernani-Ernaniinvolami 6440 2.00 Forza del Destino-Pace, pace mio Dio Cradle Song (Brahms) 1002 1.50 Lullaby (Rossetti-Scott) 1002 1.50 Rachmaninoff knows music; knows how to compose it, how to play it, and how it should be reproduced. It is significant that in the light of previous experience, he chose the Victor to reproduce his art. Of thetwenty-ninerecordslisted,noneperhaps give greater insight into the personality of the artist nor of his profound genius: Prelude in G Major (Rachmaninoff) Prelude in G Minor (Rachmaninoff) Prelude in C Sharp Minor (Rachmaninoff) Spinning Song Polka de W. R. Troika en traineaux Double faced (6261 $2.00 ( 814 1.50 16260 2.00 To know the work of an artist and to know it well is to appreciate doubly the Victor Records made by that artist. Mme. Schumann-Heink has been heard by so many American audiences that unless her Victor Records were indeed her other self the discrepancy would be noted, not by the few but by the many. The fact is that intonation, interpretation, phrasing, these things on Victor Records are Schumann-Heink herself as the following records serve to shows .. Adeste Fidelis Nearer My God to Thee In the Sweet Bye and Bye Sometime We'll Understand Old Folks at Home The Rosary Uouble-tacea 829 $1.50 832 1.50 6277 2.00 Victrola No. 50 (Portable) $50 Mahogany or oak Victrola No. 210 $110 Mahogany, oak or walnut I Victrola No. 240 I S o$125 Mahogany, oak or walnut There is but one Victrola and that is made by the Victor Company-look for these Victor trade marks V Cftro1a HIS ASRTEH, VOICE" Victor Talking Machine Company, CamdenN.J.