National Geographic : 1924 Oct
WThis Handsome BOOKCASE FREE! This handsome bookcase, in dark mahogany finish, especially designed for us by Maple & Co. of London, will be given free with each set of the Encyclopaedia Britannica in the New Form while this offer lasts. But you must act promptly. Mail the coupon to-day. Then it was determined to print this issue from the plates of the famous Cambridge issue, which sells for nearly twice as much. By doing this it was possible to save thou sands of dollars, because we did not have to reset 33,000 pages of type. Contents identical with issues selling for twice as much The use of these plates is your guarantee that the text is identical with that of the finest de luxe sets. The Encyclopaedia Britannica in the New Form is the newest and latest issue, contain ing not only a full and authoritative account of the World War and its momentous con sequences, but all the latest developments in industry, art, science, invention, etc. It contains 49,000,000 words, 33,000 pages and I5,6oo illustrations-as much material as 476 books of average size printed on ordinary paper. "N""o O"""pO ". O«Oo"p o""o.« o. 0o "o .o. Only a limited edition at this 46% saving Only 20,000 sets of the Encyclopaedia Britan nica in the New Form have been printed and more than 3000 of these were sold before a single volume was off the press! Announcement of the New Form is being made in London, Paris and other capitals simultaneously with this announcement in America. Of the 17,000 sets hardly more than half will be available for the United States. These sets will go fast. The first subscribers will, of course, be served first. But you must act promptly! The special Handy Volume issue (which was offered last fall and which will never be reprinted)was sold out long before the date originally fixed for the end of the sale, and thousands of people who meant to order but put it off were dis appointed. There is no doubt that this pres ent issue in the New Form will be sold just as quickly. Easy terms-small first payment A very small first payment will put the com plete set of 16 double volumes in your home immediately and you can pay the balance in easy monthly payments, so small that they will never be missed. Write for free booklet It tells all about the Encyclopaedia Britannica in the New Form, reproduces a number of specimen pages (many in color), explains the easy terms of payment, and tells the fascinating story of how our experts made possible such an amazing reduction in price. 56 pages of interesting, instructive reading. Free on request if you mail the coupon promptly. Mail This Coupon To-day! S------------- The ENCYCLOPAEDIA BRITANNICA, Inc. 342 Madison Avenue, New York NGM 1-A I Please send me, without cost or obligation, a copy of your 6-page book describing the Ency- I clopaedia Britannica in the New Form at the special 46 per cent saving and full details of your easy plan of payment. Name.................................. A ddress ................................. I I . ....... ......... ...... ..... .. .. . .I i_ - -. -- --- o"N"O.."..o..o . "...o.o". NN. o"o"o ""O""O «. «ONMN"O .. o.. p"o.o ..o..o O..op.o«"" po"o" 0o"." . .o..o..o..o."pp ... O ..o..O..o-O..N....