National Geographic : 1924 Dec
HRYSLEI 7'h&re ChyslerSales A'e Coming from There has been much discussion, of course, concerning the unprecedented sales of the Chrysler. No car of quality has ever made such a success in the same space of time. Naturally there has been a great deal of speculation as to where these sales came from. Thatquestion can be quickly answered. The Chrysler has made a market which is all its own. Its outstanding qualities are universal in their appeal. Everyone delights in the Chrysler combination of dashing appearance and dashing performance. Everyone recognizes at once how unnecessarily high and unwieldy other cars seem when you look up at them from the comfortable seats of a Chrysler. The Chrysler has invaded the highest priced division in every city in the country. Why not ? The contrast in conservation of space, weight and height, the delightful ease of handling and parking, the cradling comfort both of riding and driving-these things are too pronounced to be overlooked by one who has driven more cumbersome cars. So the Chrysler in vades the division of highest price-and makes equally striking appeal to the division below it and the next and the next. There isn't an unnecessary ounce or inch in the Chrysler-nothing but a thoroughbred utility throughout which has revised public conception of what constitutes sound motor car investment. The Chrysler market is a market made up of people who instantly discard the past when the present offers them something better. And that means-of course-all America. CHRYSLER MOTOR CORPORATION, DETROIT, MICHIGAN Division of Maxwell Motor Corporation MAXWELL-CHRYSLER MOTOR CO. OF CANADA, LTD. WINDSOR, ONT.