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National Geographic : 1925 Jun
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©E.N.W.Co. DOES THE WATCH DATE THE FASHION OF THE MAN? BEAU BRUMMEL maintained that a man's style is rated by the details of his dress. Thus, his time-piece is as impor tant as his tailoringin establishing his claim to correct taste. An old fashioned watch suggests an old i fashioned wearer-lag ging behind the thought and method of his time. But still more impor tant, a cumbersome de sign very often means THE CORS With famous Lc lumbersome service. For white or green IC ird go in watches, as in motor cars, effi ciency often increases as ugliness goes. That is why ELGIN, for sixty years the world's standard in watch accuracy, is equally the world's most beautiful ' watch. In its greater beauty lies greater util Sity. An ultra accoutre ment of fashion, it is equally the sturdiest, truest and most depend AN ELGIN able of all time-keeping Elgin movement idcase....$17 instruments. EL IN THE WATCH WORD 'FOR ELEGANCE &"EFFICIENCY ELCIN . NATIONAL WATCH'C OMPANY E LGIN ILLINOIS B *iia :
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