National Geographic : 1925 Dec
Prevent Worried about the Colgate's appearance of her teeth Aet It removes causes of tooth decay /^^ ^ |---------- - -- ,~ 7IIY all this talk about tooth decay? Because it truly is a menace to the nation's health. If this sounds exaggerated to you, just ask your dentist. Let him tell you how prevalent it is and how serious are the conse quences. When causes of tooth decay are removed, children do better work in school, men and women feel better, look better and actually live longer. Authorities support these statements. As a student of humanity, Oliver Wendell Holmes realized how much good, sound teeth contrib ute toward personal charm. And as a physician he could appreciate their relation to good health. He wrote: "Towoman...thereisno element of her wondrous beauty which can take the place of white, even, well shaped teeth. And as beauty is not a mere plaything, but a great force, like gravity or electricity, the art which keeps it, mends it, and, to some extent, makes it, is of corresponding importance." Preventive dentistry is vital to humanity. Its importance can't be overestimated. Tooth decay must be combated with every means that science can com mand. Give yourself a chance! These Chicago children are given a chance to escape disease through the free dental clinic at Cook County Hospital. 30,000 children were given treatment in 1924. PRESERVE the youthful charm of your smile by sensible care of your teeth. Don't wait until tooth decay sets in. Prevent it in the way that modern dental sci ence approves. Preventive dentistry-the combating of disease by the prevention of tooth trou bles-is the new note in ad vanced dental practice. Col gate's Ribbon Dental Cream has always been in the fore front of this scientific move for better teeth and health. Colgate's is a preventive den tal cream, pleasant to use, and thoroughly effective. It removes causes of tooth de cay. "Washes", Polishes, Protects Colgate's contains no harsh grit-no dangerous ingredi ents. It "washes" your teeth gently and safely. Its prin- I Healthy teeth cipal ingredients are fine chalk and mild soap, the two substances recommended by such eminent dental authori ties as Dr. A. C. Fones, of Bridgeport, Conn., and Dr. Herman Prinz, of Phila delphia, Pa. The fine chalk is the polishing agent. The soap supplies the needed washing action. The com bined action protects by re moving clinging particles of food from the teeth and edges of the gums. You can't be too careful of your teeth. "Wash" them after every meal and before retiring with Colgate's. It is made right and priced right 25c. for the large tube at your favorite store.