National Geographic : 1926 Jan
ELGIN.. .... TIME*KEEPER *TO*THE *SUCCESSFUL 1. H.S .FI I'ESTONE j Paintedfrom lifeby WM. OBERHARDT One of a series of little biographies of Elgin Watches . . WRITTEN BY EMINENT ELGINEERS A truly great product is one that gives the buyer more than he has a right to expect. I have found the Elgin Watch to be that kind of a product. My first Elgin was the gift of my father and mother-presented to me when I graduated from High School thirty-eight years ago. It was guar anteed for twenty years. But it A truly great product gives the buyer more than he has a right to expect served me faithfully for twenty-eight years-almost a decade beyond its guarantee. It was keeping perfect time when I retired it-but I wanted a lighter, open face watch. My present Elgin is a Corsican Model-a beautifully thin, almost wafer-like watch that exemplifies the new-day manufacturing prin ciple of maximum efficiency with minimum bulk. by H. S. FIRESTONE 'E LCIN THE WATCH -WORD-FOR'ELEGANCE-6EFFICIENCY ELGIN NATIONAL WATCH COMPANY, ELGIN, U. S. A . (cE. N. W. Co.