National Geographic : 1926 Jul
Love's gifts,like love itself should be everlasting A PURCHASE FROM YOUR JEWELER IS AN INVESTMENT IN PERMANENT VALUES IN choosing a gift, ask yourself two questions: What should the gift say?... And for how long should it continue the saying? For a gift is a message from the heart. Its mission is to tell, in beauty and service, what the giver would tell in words. Choose the gift, therefore, in ac cordance with the message you would have it carry. If you intend merely a pretty compliment for the day or the oc casion, perhaps you may appropri ately choose a short-lived trifle. But if lasting fidelity is your mes NAME sage, let the gift reflect the con stancy of your thought in its very composition. "Constancy Gifts," both for the slender and opulent purse, are found, most readily, at the jewelry store. For the jeweler specializes in jewels. And every item he sponsors must measure up to jewel standards. The official trade-slogan of the jewelers of America is: "Gifts that Last." So the sentiment you express through your jeweler is usually ex pressed "in perpetuity." If the message you would send in your next gift is worthy of living, say it for a lifetime, with jewelry. ELGIN THE WATCH WORD FOR ELEGANCE AND EFFICIENCY ADD ESS Send for the TINY TREASUREBOOK, a delightful brochure of Gift Facts. - Elgin National Watch Co., Dept. 40. lgin, l11.