National Geographic : 1926 Oct
Quality Beyond Comparison Results from Chrysler Standardized Quality By"J. E. Fields There is scarcely a motor car of importance today that does not reflect in either design or prac tice the influence of Walter P. Chrysler and his engineers. This is because in the past three years the organization of which Mr. Chrysler is the head has pioneered more improvements in the automobile than had been brought forth in the pre ceding decade. The result has been quality be yond comparison and now Mr. Chrysler further emphasizes this quality-makes it more than ever outstanding in all price classes-by his plan of Stand ardized Quality. Mr. Chrysler is the first and only large scale manufacturer building four lines of cars under one name and one management in one group of unified plants on a standardized quality basis. This standardization of quality is the result of an extraordina rily complete co-ordination of engineering and manufacturing facilities and resources. Thus certainty of Chrysler un surpassed performance is built into each and every Chrysler model by the Chrysler principle of Standardized Quality. It brings Chrysler superiority in speed, power, beauty, comfort, roadability and long life within the reach of practically every purse. It enables every motorist to buy in any of the four general price classifications, with complete as surance of receiving all the bril liancy and dependability of service for which Chrysler has established a reputationthroughouttheworld.