National Geographic : 1928 Jan
Placed inyour hand so that you can't miss it - that new book which you are so anxious to read/ SF you are the average person, you Sfail to read many of the outstanding Snew books. You miss them because you are either too busy or too neglectful to go out and buy them. "I certainly want to read that book!" you say to yourself, when you read a favorable eny Seidel review or hear a book praised highly. Canby But, more frequently than not, you never "get around to it." The Book-of-the-Month Club takes cognizance of this procrastination that forever causes you to miss the best books; when you decide you want a certain book, it is handed to you by the postman, so that you can't overlook getting it; and you have a "guar antee of satisfaction" that it will please you, oryou need not keep it. How do you decide whether or not you want a certain book? The plan is simplicity itself. Every month, in ad vance of publication, the publishers of the country submit their forthcoming Cafid books to our Selecting Committee, a distinguished group of five critics. They select twelve to fifteen of the most readable and im portant books every month-fiction and non-fiction. They also choose what they consider the "outstanding" book every month. This is called "the-book-of-the-month." But, if you are a subscriber, before you get the book-of-the-month, or any book, you receive a full report about Heywood it. If you judge, from this report, that Broun you want it, you let it come to you. You receive it by mail, on or shortly after the pub lication date, so that you can't overlook getting it. If one of the other books reported upon appeals to you more strongly, you specify that that one be sent. And if none of them appeal to you in any month, you take none at all! Moreover, if you decide to let any book come to you and then find you are disappointed, you may exchange it for any other book you prefer. Over 50,000 of the most notable people in this country-in every line of endeavor-now guard them Christopher selves, by means of this service, Morley against missing the new books they want to read. Why don't you try it? The cost of this unique and convenient service is -nothing !There are no fees, no dues, no extra charges of any kind. You pay only for the books you keep, and for them you pay the same price as if you got them from the publisher himself by mail! Is it possible to give book readers a more complete and valuable serv ice? If you are interested, mail the coupon below for complete infor mation as to how this service operates. Your request for infor mation will involve you in no William Allen obligation. White BOOK-OF.THE-MONTH CLUB, Inc. 36-A 218 West 40th Street, New York, N.Y. Please send me, without cost, a booklet outlining how the Book-of-the-Month Club operates. This request involves me in no obligation to subscribe to your service. Name........................................ Address ....................................... City........................State...............