National Geographic : 1928 Feb
"Get the message through" An Advertisement of the American Telephone and Telegraph Company IN THE Sixties the "pony express" o carried the mail over mountain and Indian wildernesses from St. Joseph, Missouri, to San Francisco. The express riders and station keepers won undying fame for getting the message through, regardless of hardship or danger. Today, in the city of Denver, there is rising on the site of one of the old pony express corrals another splendid struc ture dedicated to the service of modern message-bearing-the new headquarters building of one of the companies of the Bell System. In fact and in spirit, the Bell System is the lineal descen dant of the pony express. It is this spirit of responsibility that causes operators to risk their lives by remaining at their switchboards in the face of fire, flood or other great danger. The same spirit calls linemen or repairmen to go out, even at the risk of their lives, to repair the lines in time of accident or storm. There are no instructions requiring Bell System employees to endanger their lives. It is the spirit of communi cation that bids them, "Get the message through."