National Geographic : 1928 Feb
a representative of the Institute walked into a answer to a telephone "I have sent for you because I am in serious trouble," said the man. "I am on the verge of bankruptcy. "Fifteen years ago I had an opportunity to enroll with the Institute," he went on. "But I was just out of college, making a good salary, and I expected to get my experience out of my work. I did pretty well. I accumulated a small fortune." He hesitated. "It's gone now," he said. "In the last two months I have lost $35,000 in my business, and all because there are certain funda mental principles of business I thought I knew and didn't. "But it's not too late," he concluded. "I can get back that $35,000, and this time I won't lose it. I want to enroll for your reading course before another sun sets." Procrastination is the thief of cold, hard cash It is the business of the Alexander Hamilton Institute to prevent just such tragedies as this. How? By pro viding a means whereby a man may become familiar with all the underlying principles of business. The young man of twenty with no responsibilities to $35,000 anyone but himself can perhaps afford to take a chance. But these are serious days, these days after thirty The earning of money, once taken more or less lightly, has become vital. You want your wife to have every comfort this world offers. You want your children to have as good a chance as you had-a better chance. It is to mature men-men who not only want to succeed but must succeed-that the Institute appeals most strongly. For more than sixteen years it has been the privilege of the Institute to help men shorten the path to success; to increase their earning power; to make them masters of the larger opportunities in business. More than 300,000 men have profited by its training. Its Advisory Council consists of these .prominent men: General T. Coleman du Pont, the well-known business executive; Percy H. Johnston, President of the Chemi cal National Bank of New York; Dexter S. Kimball, Dean of the College of Engineering, Cornell University; John Hays Hammond, the eminent engineer; Freder ick H. Hurdman, certified public accountant and busi ness advisor, and Jeremiah W. Jenks, the statistician and economist. The typical Institute man is-You You are probably over 30. The average age of Insti tute subscribers is 37. You have a wife; perhaps children. A majority of Institute subscribers are married. In other words, this training is especially designed for you. Will you let us tell you about it? Send for this valuable book Out of our experience we have prepared a book called "Forging Ahead in Business." We should like to send you this book-free by mail and without charge. It is a cheerful, helpful book. It proves conclusively that a man's responsibilities and income can be increased by a definite addition to his business knowledge; and it points the way. The coupon brings it to you. ------ ---- ----- ----- ----- ----- ----- ----- ----- -- ALEXANDER HAMILTON INSTITUTE 484 Astor Place, New York City . Send me at once the new revised edition of "Forging Ahead in Business," which I may keep without charge. Signature ............................................ ...................................... Please write plainly Business Address ........................................ Business Position Position . ....................................... ........................................... --- IN CANADA, address the Alexander Hamilto----------------------------------- Institute, Limited, C. P. R. Bldg., Toronto-------- IN CANADA, address the Alexander Hamilton Institute, Limited, C. P. R. Bldg., Toronto LOST THE OTHER DAY Alexander Hamilton business man's office in call.