National Geographic : 1928 Jul
Telephone service, a public trust An Advertisement of the American Telephone and Telegraph Company THE widespread ownership of the 4 Bell Telephone System places an obligation on its management to guard the savings of its hundreds of thousands of stockholders. Its responsibility for so large a part of the country's telephone service imposes an obligation that the service shall always be adequate, dependable and satisfactory to the user. The only sound policy that will meet these obligations is to continue to fur nish the best possible service at the low est cost consistent with financial safety. There is then in the Bell System no S incentive to earn speculative or g large profits. Earnings must be sufficient to assure the best possi ble service and the financial integrity of the business. Anything in excess of these requirements goes toward extending the service or keeping down the rates. This is fundamental in the policy of the company. The Bell System's ideal is the same as that of the public it serves-the most telephone service and the best, at the least cost to the user. It accepts its responsibility for a nation-wide telephone service as a public trust.