National Geographic : 1928 Aug
What is due the public An Advertisement of the American Telephone and Telegraph Company #1 THE Bell System recognizes the ( public requirement for a constantly extending and improving telephone service. Last year 4 million tele phones were either put in or moved. The number of local calls not completed on the first attempt was reduced by 5 per cent. The average time for handling toll and long distance calls was reduced from 2 minutes to IM12 minutes. During the last 5 years the Bell System spent $1,800,000,000 on additions, and im provements of its plant. There is equally a public requirement for safety of principal and earnings of the stock of the American Telephone and RI STi SL Telegraph Company-the parent company of the Bell System. Since its incorporation in 1885 it has never missed paying a regular divi dend to its stockholders, who now number more than 420,000. The very nature of the telephone business necessitates a single interconnected system. The American Telephone and Telegraph Company accepts its responsibility for a nation-wide telephone service as a public trust. It is fundamental in the policy of the company that all earnings after regu lar dividends and a surplus for financial security be used to give more and better service to the public.