National Geographic : 1928 Oct
N..ot ChiFgslerp ]bmt t]be C]l sl er Piutib/c1 BROADLY speaking, the meas ure of any man's success is the size of the public behind him. He grows as his public grows--as his acts are approved in increasing volume by an increasing public. a These few words tell almost all there is to the Chrysler story-or give, at any rate, the root-reason why Chrysler looms large on the motor car horizon. Chrysler is pre senting at this moment a group of cars sparkling and shining with newness of performance and ap pearance-cars which have again captivated their public. These brilliant new Chrysler cars have been in process of creation for two years-they will exert their influence upon the design of all other motor cars for several years to come. Chrysler has never halted or hesi tated, because Chrysler is free and has no obliga tions to anyone but its own public-no limit except the limit of its own creative powers, its own energy and enthusiasm, its own faith in the boundless resources of the nation-its own conviction that the world, the age and the day in which we live are quite literally and absolutely all right. Chrysler quite frankly confesses its intention to try to surpass other cars and other manufacturers quite frankly admits an enthusiastic ambition for continued leadership in value giving-quite frankly in tends to leave nothing undone to earn and deserve and hold the greatest motor car public in all the world. This, it seems to the Chrysler management, is the urgent need of every manufacturing institution which aspires to satisfy a swift moving public-to realize that it does move, that yesterday is dead, that laurels wither, that today is glorious ly alive, that tomor row calls clamorous- ly for greater and i greater endeavor.