National Geographic : 1929 Feb
CHRYSLER BEAUTY is no chance creation FOR the first time in the history of motor car design an authenticsys tem has been devised based upon the canons CHRYSLER has found that there are so many glorious precedents and inspirations in art, architecture and design, that the search for authentic and harmoni ous symmetry can actually be re duced to something like a scientific system in which results are certain ... Chrysler has deliberately sought to do something never done before in motor car design-to search out authentic forms of beauty which have come down the centuries un- The most modern thing in motor car design Chrysler's matching of slender-profile radiator with cowl bar moulding-has its artistic origin in the repetition of motif in the historic frieze of the ancient Parthenon. of ancient classic art surpassed and unchallenged and translatethem in terms of motor car beauty and motor car utility . . . The lengths to which Chrysler de signers have gone in this patient pursuit of beauty will doubtless prove a revelation to those who have probably accepted Chrysler symmetry and charm as fortunate but more or less accidental concep tions . . . The Chrysler process goes far deeper than any charming but accidental conception. New Chrysler "75" Coupe (with rumble seat) $1535. Wire wheels extra.