National Geographic : 1929 Apr
GUILD MEMBERS SAVED I,150,000 LAST YEAR!R )fatf^ YOUJae om ow/]ooks NEARLY 70,000 people took advantage of this opportunity to reduce the cost of the best new books without a guarantee of satisfaction. And they were more than satisfied! Now, a final check against the slightest displeasure has been added to the Guild plan and the membership is growing by thou sands. Members have received the following outstanding literary successes-at a tremendous cash saving: TRISTRAM CIRCUS PARADE TRADER HORN BLACK MAJESTY BAD GIRL HAPPY MOUNTAIN FRANCOIS VILLON POINT COUNTER POINT MEET GENERAL GRANT ANTHOLOGY OF WORLD POETRY MAGIC ISLAND And many others-all at a price membership a useless extravagance. that makes non- Books of this kind-impor tant, worth while, the best A thought and writ ing of our day, will S be published in the / future just as they have been in the past. You will buy r- your share of them some way. You will not allow the few exceptional titles that appear, to escape you if you know of them. But WILL you know of them? And-if you do-will you pay full price for them? IT IS NOT NECESSARY! You can have the twelve best books of the year delivered at your door, one each month, for a single subscription fee that reduces their cost materially. You may naturally assume, that to produce expensive books like those listed here for a great deal less than the publishers' prices, that some economy is practiced in the printing or binding. THIS IS NOT THE CASE! Every book is handsomely bound in the best cloth. Many are illustrated. The paper and printing are, in every case, excellent. The exclusive Guild edition differs from the trade edition only in points of taste. Never is it inferior in any way; often it is better. You receive your books on the same day the book ap pears on sale in the stores. You are reading tomorrow's best sellers while the reviewers are writing their opin ions. Now, to the scores of reasons so many thousands of intelligent readers have found for joining the Guild, the privilege of exchanging books has been added! Your books are chosen by an eminent Board of Edi tors headed by Carl Van Doren. They are selected from manuscripts before publication. The record of this Board's past success is a guarantee of the quality of their future selections. You Cannot LOSE! Mail the coupon today for the new booklet WINGS and complete details of the exchange privilege. THE LITERARY Dept. 72-N.G. 55 Fifth Avenue GUILD New York THE LITERARY GUILD, Dep't 72-N . G. 55 Fifth Avenue, New York, N. Y . You may send me a copy of the booklet WINGS free and without obligation. Name .................. .............. Address........ ..................... City .... ......... . . . .. . State........