National Geographic : 1929 Jul
7 SPEED ILMO 70D Blaze Your Summer Trail With This Master of All Personal Movie Cameras TP... up.. .up . U to meet the Clouds! Are you going to lose that victorious scramble over the rocky wall thatguards the peak? Not with the new Filmo 70 D! If you can see them climb ing, with the naked eye, you can catch everymovewiththis amazingly flexible © 1927by BaY-BellFilms, St. Paul movie camera. A mere turn of its three-lens turret gives you the lens you want for the close up at the start, a longer lens for a shot midway, and a telephoto for the moment of victory, far away. The simple turn of a knob gives you the field area of the lens you're using. Would you speed up their climbing? Seven film speeds are yours, for s-l -o-w motion as well as fast. And it's simplicity itself. Look through the spy-glass viewfinder, press the button, and "what you see, you get." In fact, you get more than you can see! No travel companion you could select will give you so much pleasure as this new Filmo 70 D, the peak achievement of Bell & Howell's 22 years of experience in the manufacture of professional and amateur motion pic ture equipment. Its only rivals are Bell & Howell studio cameras, costing up to $5,000,that film Hollywood's leading productions. Yet Filmo 70 D, including one Taylor Hobson Cooke 1-inch F 3.5 lens, costs but $245 in its smart, Sesamee locked cowhide case with shoulder strap. Like all Filmo cameras, Filmo 70 D takes either a 50 or 100 foot roll of film. (Left to right) Filmo 70A, the originalper sonal movie camera, surpassed only by Filmo Ask the Filmo dealer to demonstrate the new Filmo 70 D, or write for descrip- 70 D,$18 and up with carringcase;Filmo tive literature and the illustrated movie booklet, "What You See, You Get." 75, pocket-size and aristocratic,$120 with carryingcase. BELL & HOWELL CO., Dept. G, 1817 Larchmont Ave., Chicago, Ill. New York, Hollywood, London (B. & H. Co., Ltd.) Est. 1907 For black and white pictures, Filmo cameras use Eastman Safety film (16 mm.) in the yellow box - both regular and panchromatic - obtain able at practicallyall dealers' handling cameras and supplies. Filmo cameras and Filmo proectors are adaptable, under license from Eastman Kodak Company, for use of Eastman Koda lm color film for home movies in full color. Cost of film covers developing WHAT YOU SEE.YOU GET and return postpaid, within the coun try where processed, ready to show at homeoranywherewithFilmoProjector.