National Geographic : 1929 Aug
THE BELL SYSTEM IS BUILDING AHEAD OF THE GROWTH OF THE COUNTRY This is the telephone's job and goal An Advertisement of the American Telephone and Telegraph Company &14H14 THE United States is developing a new civilization. The telephone is an indispensable element in it. The Bell System is building ahead of the growth of this civilization. In 1929 the telephone budget for land and build ings is 54 million dollars, with new build ings rising in 200 cities. New equipment for central offices will cost 142 millions; exchange lines 120 millions; toll lines 119 millions. The Bell System's total expenditure for plant and service improvements this year will be 559 million dollars. IE s This outlay is required because the telephone is a universal ser vant of this democracy. Business uses it to create more prosperity. Homes use it for comfort and protection, for keeping friendships alive and enriching life. Its general use enables each per sonality to extend itself without regard to distance. The telephone ideal is that anyone, anywhere, shall be able to talk quickly and at reasonable cost with anyone, anywhere else. There is no standing still in the Bell System.