National Geographic : 1929 Oct
THE FAR-FLUNG PARTS OF AN ORGANIZATION. ITS DEALERS AND ITS CUSTOMERS. ARE BROUGHT AS CLOSE AS INSTANT SPEECH Great strides in invention, great expenditures. An Advertisement of the American Telephone and Telegraph Company . * BUSINESS, using the telephone, elimi nates space and time. The far-flung . parts of an organization with its dealers and customers are brought together by instant speech. The home, like the office, reaches out over an ever-widening circle of neighbors. The telephone is tireless and quick. It runs errands near and far, transacts busi ness, keeps friendships alive. Telephones throughout the house save time and fatigue. They bring the comforts and conveniences of the office to the women in the home. SKeeping ahead of the new develop S ments in American life calls for great strides in inventions, great expenditures in money. The Bell System's outlay this year for new plant and service improvements is more than 550 million dollars. This is one and one-half times the cost of the Panama Canal. This program is part of the telephone ideal that anyone, anywhere, shall be able to talk quickly and at reasonable cost with anyone, anywhere else. There is no standing still in the Bell System.