National Geographic : 2005 Feb
experienced a series of flops during the 1980s, considered to be Bollywood's dark period. As television and videos lured people away from theaters, filmmakers like Yash were producing hackneyed action and gangster films and seemed unsure of how to bring the audience back. At the age of 23, Aditya stepped in to turn the Chopras' fortunes around-bringing a more modern sensibility to the Bollywood formula. In 1995 he wrote and directed his first film, Dilwale Dulha nia Le Jayenge (The Brave Heart Will Take the Bride), which also starred Shah Rukh Khan. DDLJ,as the film is shorthanded, was about In dian expatriates in London who get drunk, wear leather jackets and jeans, flirt and hold hands, but in the end travel back to Punjab and stay true to Hindustani values. With its easy mixture of old and new India, the film soothed the insecu rities many Indians felt in the mid-nineties, when economic reforms ushered in satellite television along with Coca-Cola and Levis. The movie sug gested it was possible to remain true to Indian culture while embracing globalization. It became the longest-running Bollywood film of the time and inspired many imitators. Along with this wave of more modern Bolly wood films, a new era of professionalism began taking shape in the business. In 2000 India finally recognized Bollywood as an official industry, paving the way for banks to finance films. Previously producers had often turned to the underworld for funding. The result: Dons extorted stars to act in their films and terrorized recalcitrant members of the industry, attempting AFTER YEARS OF MAKING FILMS ABOUT YUPPIES IN MUMBAI, YASH SA YS HE IS MAKING THIS FILM AS AN ATTEMPT TO HEAL THE WOUND OF PARTITION.