National Geographic : 1929 Dec
They've found the West "Where life is better" Let California show it to you this winter California invites you to discover the secret of this land where thousands, who came first to visit, have returned to live. A June-like winter is not the only lure. True, an all-year balmy climate with a marvelous variety of outdoor pleasures is one reason for this west ward movement. You can play one day on green sun-warmed golf courses and the next in snowy mountain theatres. Del Monte, Lake Tahoe, Yosemite, San Francisco, are but a few hours apart, here in California... Yet there is another, greater thing that's brought these people here. Business opportunity? That is part of it. San Francisco serves eleven million people west of the Rocky Mountains more quickly and cheaply than any other city; half the people of California live within a radius of 150 miles and her port-world port-is the natural gateway to the lands bordering the Pacific in which 900 million people are rapidly awakening to modern wants. San Francisco is the headquarters city in a region rich in resources ... and in promise. But there's an art in San Francisco, an art the city likes to call its own-a joyous, gracious art of living-that makes this city choice. Fine shops and great hotels; opera, music, drama-those things you'll see and hear. You'll feel the spring time atmosphere and sport's temptation; the lure of Chinatown and the welcome of gay restaurants . . and then perhaps you'll know the charm and see the promise of this western country. You are cordially invited this winter. SAN FRANCISCO S CALIFORNIANS INC. 3 Dept.512, 703 Market Street You may send the free book "San Francisco ... in California-Where Life is Better"