National Geographic : 2018 Sep
Many of today’s most influential companies have become successful by cutting out the middleman and passing the benefits of a more direct relationship on to you, the consumer. It’s a strategy that has proven beneficial to nearly everyone except, of course, the middleman. “When I finish my degree, I want to become a middleman,” is not currently the chosen dream of our most ambitious youth. This development is nothing new to us. We’ve been cutting out the middleman for over 25 years by finding a way to go straight from oats to oatmilk, instead of feeding the oats to a cow and letting the cow preprocess the oats into milk. But just because we were ahead of the middleman curve doesn’t mean we know who is going to win the World Series or if we are actually living in a simulation. All we know is how to make oatmilk. Our ability to predict the future beyond that is far from dependable.