National Geographic : 2016 Nov
DON’T BE BITTER, STARBUCKS. With over 150 years of experience making rich, never bitter coffee, it’s no wonder more people prefer the taste of Gevalia House Blend to your house blend, Starbucks. But don’t feel bad. We might have better taste in coffee. But you have better taste in artisanal cheese plates. Your friend in coffee, Johan MORE PEOPLE PREFER THE TASTE OF GEVALIA. ENJOY THE TASTE OF RICH, NEVER BITTER GEVALIA. Your friend in coffee, Your friend in coffee, Johan Johan ENJOY THE TASTE OF RICH, NEVER BITTER GEVALIA. Based on a January 2016 national taste test of coffee drinkers conducted by an independent third party comparing Gevalia House Blend and Starbucks House Blend.