National Geographic : 2015 Dec
PHOTO: KEN GEIGER, NGM STAFF Our Unchanging Commitment Now more than ever, Planet Earth needs our collective help. At National Geographic, we believe it needs the kind of thoughtful and engaged citizens that you, our members, have always been. It also needs individuals and institutions committed to illuminating the critical issues and exploring solutions to its challenges. With that in mind, I am delighted, in this end-of-the-year letter, to report that your Society is doubling down on its commit- ment to harness the power of science, exploration, education, and storytelling to change the world. The creation of National Geographic Partners, which was announced a few months ago, is the catalyst for our renewed vigor. That move recon- figured our activities into two entities, each with enormous advantages. The National Geographic Society will expand its work as one of the world’s largest science, research, and educational nonprofit organizations. With an enhanced endowment of nearly one billion dollars, the Society will essentially double the resources we can invest in pushing the boundaries of knowledge. With our core programs financially stabilized, we can further broaden and build on our efforts. The possibilities and potential are exciting. At the same time, our media properties—includ- ing this magazine, books, Traveler, and children’s magazines, along with other consumer-oriented businesses—will be combined with our globally distributed cable and satellite channels to create National Geographic Partners. Through this entity, our rigorously reported, science-based photojournalism will enjoy vastly greater scale and reach than ever before—and have the means to make an even more profound positive impact on our precious planet. We’ll still be one National Geographic, committed to the highest standards of journalistic excellence and integrity but reorganized in a way that better empowers our efforts. We’ll work to protect wildlife through initiatives to save elephants, big cats, and more. We’ll document the at-risk species on Earth with the goal of helping to save them. We’ll push for healthier oceans. We’ll search for new ways to preserve ancient treasures. Gary E. Knell, President and CEO From the President We’ll collaborate with educators to ensure that our children are geographically literate and better able to take their places as the global citizens of tomor- row. We’ll nurture and support the world’s best researchers, explorers, and educators. And we’ll find new and powerful ways to share all our work through storytelling, journalism, and photography. As always, we’ll need your help and support. Your involvement and engagement are the essence of impact that matters. Together, we have the power to change the world. And the world is counting on us—now more than ever.