National Geographic : 2015 Feb
In the Loupe With Bill Bonner, National Geographic Archivist PHOTO: PAUL THOMPSON, MUTUAL FILM COMPANY/NATIONAL GEOGRAPHIC CREATIVE All Eyes on the Revolution An optometrist’s shop sign looks up from the loupe in this 1914 street scene in Zacatecas, Mexico. Rebel leader Pancho Villa’s forces had just taken the crucial railway town from President Victoriano Huerta’s federal troops. The Battle of Zacatecas was one of the Mexican Revolution’s bloodiest. Some 7,000 died; thousands more were wounded. This photograph was likely acquired for, though not pub- lished in, stories on Mexico that ran in the July 1916 issue of National Geographic. The man shown carrying a coffin (at center) is perhaps the only clue to the message inscribed on the back of the print: that this picture was once among “the latest war photos.” —Margaret G. Zackowitz Subscriptions For subscriptions, gift memberships, or changes of address, contact Customer Service at ngmservice . com or call 1-800 -NGS-LINE (647-5463). Outside the U.S. and Canada please call +1-813-979-6845. Contributions to the National Geographic Society are tax deductible under Section 501(c)(3) of the U.S. tax code. | Copyright © 2015 National Geographic Society | All rights reserved. National Geographic and Yellow Border: Registered Trademarks ® Marcas Registradas. National Geographic assumes no responsibility for unsolicited materials. Printed in U.S.A. NATIONAL GEOGRAPHIC (ISSN 0027-9358) PUBLISHED MONTHLY BY THE NATIONAL GEOGRAPHIC SOCIETY, 1145 17TH ST. NW, WASHINGTON, DC 20036. ONE YEAR MEMBERSHIP: $39.00 U .S. DELIVERY, $44.00 TO CANADA, $51.00 TO INTERNATIONAL ADDRESSES. SINGLE ISSUE: $7.00 U .S. DELIVERY, $10.00 CANADA, $15.00 INTERNATIONAL. (ALL PRICES IN U.S . FUNDS; INCLUDES SHIPPING AND HAN- DLING.) PERIODICALS POSTAGE PAID AT WASHINGTON, DC, AND ADDITIONAL MAILING OFFICES. POSTMASTER: SEND ADDRESS CHANGES TO NATIONAL GEOGRAPHIC, PO BOX 62130, TAMPA, FL 33662. IN CANADA, AGREEMENT NUMBER 40063649, RETURN UNDELIVERABLE ADDRESSES TO NATIONAL GEOGRAPHIC, PO BOX 4412 STN. A, TORONTO, ONTARIO M5W 3W2. UNITED KINGDOM NEWSSTAND PRICE £5.50 . REPR . EN FRANCE: EMD FRANCE SA, BP 1029, 59011 LILLE CEDEX; TEL. 320.300.302; CPPAP 0715U89037; DIRECTEUR PUBLICATION: D. TASSINARI DIR. RESP. ITALY; RAPP IMD SRL, VIA G. DA VELATE 11, 20162 MILANO; AUT. TRIB . MI 258 26/5/84 POSTE ITALIANE SPA; SPED. ABB. POST. DL 353/2003 (CONV L.27/02/2004 N.46) ART 1 C. 1 DCB MILANO STAMPA QUAD/GRAPHICS, MARTINSBURG, WV 25401. MEMBERS: IF THE POSTAL SERVICE ALERTS US THAT YOUR MAGAZINE IS UNDELIVERABLE, WE HAVE NO FURTHER OBLIGATION UNLESS WE RECEIVE A CORRECTED ADDRESS WITHIN TWO YEARS.