National Geographic : 2013 Dec
next All month Comet ISON December 6 Venus at its brightest SKYCAST Overhead this month in parts of the world photo: Michael poliza 21 Culture Stock the name Maasai is among the world’s most valuable brands. More than 80 products estimated to be worth billions—including cars, clothing, and jewelry—are labeled with the name of the nomadic group. the only problem, says the Maasai intellectual property initiative’s isaac ole tialolo, is that no one asked the Maasai’s permission. the initiative is reaching out to all the tribes of the more than three million Maasai spread across Kenya and tanzania. the goal is to elect an authorizing body to review requests to brand future products as Maasai, and assess the ones already on the market—much as the Navajo have done in the U.S . “as the cultural owners, we want respect,” says tialolo. “We want to protect our heritage, our name, our image.” —Johnna Rizzo A Maasai youth jumps from a standstill to prove his strength—and gain female attention.