National Geographic : 2013 Mar
90 national geographic • March 2013 FoRMER FARM BoY Chen Zhenyong—Jimmy—grew up on a farm with only an eighth of an acre of land. “My parents would slaughter a pig when they had to pay school fees,” he says. Now a teacher, he owns a car and four apartments and sends his daughter, Chen Hongli, to a private boarding school. In Fuling the Chongqing Department Store (right) caters to the growing class of urban consumers.