National Geographic : 1961 Sep
THE NEW KODAK MOTORMATIC 35 CAMERA Winds the film for you! Sets the exposure, too! Aim ... shoot! Aim ... shoot! Aim ... shoot! No need to wind after every shot, or to set the lens opening. The new Kodak Motormatic 35 Camera does both for you automatically! It keeps good pic tures from getting away ! You aim, shoot, and-zip! -the film advances by itself, quick as a wink! You don't even have to move the camera from your eye. You can click off sequence shots that tell a whole picture story. Or cap ture that perfect moment that so often comes just after you press the button. As you shoot, the electric eye adjusts the lens opening auto matically for correct exposure. You get a good shot time after time. There's new ease to flash pic- tures, too. Simply set a "guide number." Then focus-and the lens opening automatically sets for correct exposure. This is the most automatic of the automatics. Has fast shutter to 1/250 second, fast f/2.8 lens, manual exposure con trol, too. Less than $110. See your dealer for exact retail price. Many dealers offer terms as low as 10% down. Prices are subject to change without notice. Another electric-eye "35"! Kodak Auto matic 35 Camera reads the light, sets the lens by itself for correct expo sures . . . less than $90. Retina precision, new ease! Kodak Retina Au tomatic III Camera has fully automatic exposure control, coupled range finder... less than $130. EASTMAN KODAK COMPANY, Rochester 4, N. Y.