National Geographic : 1968 Apr
Record time for filling a West Coast order: 14 seconds. 9. Merrill Lynch takes part, on average, in one out of every six trades on the Big Board- a far greater volume of business than any other broker. Since every Merrill Lynch fioorbroker handles orders in only about 80 stocks, he has a good feel for the market in those stocks. Also, when he concludes a trade, there's little chance any one can guess whether he is representing one of a million private investors -or a billion dollar corporation. 10. Merrill Lynch can often save investors money on over the-counter transactions. When acting as your agent, Merrill Lynch always checks at least three other brokers to try to get you the best price. When Mer rill Lynch is a principal, and you are buying from us or sell ing to us, we think you'll find our price quote as good as that of any other dealer. 11. Merrill Lynch analyzes in vestment portfolios -free. This service is tailored to each in vestor's individual situation.* Simply send our Research De partment a list of your hold ings, and a brief statement of your financial circumstances and objectives. You'll receive,' without cost or obligation, a de tailed analysis of your present securities, plus specific sugges tions for any changes that may seem indicated. 12. Merrill Lynch operates openly "in a goldfish bowl" for all to see. For example, al though not required by law, Merrill Lynch publishes and distributes its own annual re port - the first brokerage house in history to do so. If Merrill Lynch or its officers have an interest in the securities of any company, this fact is disclosed in all published research re ports on the company. 13. Merrill Lynch puts teeth in its policy: "The customer's in terest must come first." When ever the firm makes a public offering of stock, no officer or employee is permitted to buy for himself until all customer orders have been filled. When the Research Department is sues a new report on a stock, no officer or employee may buy or sell the stock for his own ac count for a period of 48 hours. Merrill Lynch discourages all trading in risky "penny stocks" - and refuses to open accounts for the purpose of buying or selling them. 14. Merrill Lynch account ex ecutives are not paid a straight commission on sales. Merrill Lynch pays its account execu tives a salary, plus adjusted compensation twice a year. The amount of additional compen sation each man receives de pends not only on the value of business he generates, but also on his success in giving as much personal attention and service as each customer needs. Sev enty-five percent of the account executives who started with the firm are still with it. 15. All new Merrill Lynch ac count men must pass a rigor. ous 7-month training program. Out of every 100 men who have applied for the course in the past decade, an average of 90 have been rejected. Some of the tougher subjects studied: Money Markets, Commodity SMERRILL LYI% PIERCEm FENI Trading Procedures, Securities Analysis. Graduates of the pro gram must pass a N.Y.S.E. test to qualify as account executives. As a group, Merrill Lynch train ees consistently rank among the highest scorers of all pros pective representatives taking the test. 16. Merrill Lynch has 170 of fices, is a member of every ma jor exchange. On these stock and commodity exchanges, and in the over-the-counter market, Merrill Lynch executes more orders for its customers than any other broker or dealer. The firm is also a principal factor in the buying and selling of U.S. Government securities and mu nicipal bonds. 17. Merrill Lynch has the most ambitious public education program of any broker. Through speeches and seminars, forums and films, brochures, booklets and broadcasts, Merrill Lynch offers information on invest ments and the stock market to investors of every level of so phistication. Sample literature, available free: How to Buy Stocks, How to Read a Finan cial Report, Investing for Tax-. Exempt Income. Write for free booklet with details of more Merrill Lynch services, policies and facilities. Investigate - then invest. ICH 1 NER & SMITH INC 70 PINE STREET, NEW YORK, N. Y . 10005 How to open an account at a Merrill Lynch Investment Information Center. Opening an account with us is much like opening a charge ac count at a department store, assuming you are over 21. Simply ask to see the office manager. Or, if you prefer, write us, giving your name and address, phone, citizenship, Social Security number, bank, and your (or your husband's) employer and position-plus your signature. When your account has been accepted, you'll be able to place your orders anytime, anywhere, merely by picking up the phone. Whether or not you have business to transact, you are al ways welcome to visit any Merrill Lynch office for investment information. just walk in!