National Geographic : 1968 Apr
The one-meal airline. Delta's a pretty big name in the restaurant business. During the next month alone, we're going to be set ting the table for almost half a million hearty appetites. But let's face it-you can only eat one meal at a time. And, quite naturally, that is the one you're going to judge us by. So if, by your second cup of coffee, we've got you loos ening your seat belt a notch, we know we've done our job well. And everyone's happy. But if you were all set to dig into a piping hot steak, and the best we could come up with was a little cold tur key, we can't expect you to be too happy about it. That's why we call our selves the one-meal airline. Not because we only serve one type of meal--far from it. But because we're well aware that, to you, we are a one-meal airline; namely, the one you get on your next Delta flight. If we serve you an unap petizing dinner, you'll think Delta Air Lines serves noth ing but unappetizing din ners. Period. And no amount of excuses from us ("Too bad you weren't flying to Miami, sir. The service on our Miami flight was excellent.") are going to change your mind. Now, we know that serv ing almost a million perfect meals a month is no easy task. (Especially at 30,000 feet.) But that's no reason why we can't try. DEI-A, The one meal that matters is yours.