National Geographic : 1969 Nov
1970 Chevrolet Caprice. That big rich grille has the expensive cars a little edgy, for one thing. And for another, Caprice's new three hun dred fifty cubic inches of V8. Plus power disc brakes. And they get nervous about Caprice interiors. You choose from two fabrics in seven shades. All at no extra cost. But what's nothing but grief for them is everything great for you. Order our new headlight delay system so you can park in the dark and get into the house before it shuts off. Ask your Chevrolet dealer to show you the new radio antenna built right into the windshield. Something else more expensive cars can't touch. Caprice's price sticker. They really come unglued over that. Putting you first, keeps us . first. On The Move. More expensive cars would rather not be seen with it.