National Geographic : 1912 Nov
The Battery in an Electric Car is like theWorks of a Watch Would you judge a watch from the appearance of the case alone? No, you wouldn't. You would give far more thought to the quality of the works inside the case. You shouldn't buy an electric car solely on account of its appearance. A subject which should be given your most careful consideration is the quality of the storage battery which will drive the car. The battery is the vital part of the car-its life-its source of power. Again: when you buy a watch; the works that you select are those of a well-known manu facturer. You want the ability and the experience of such a maker. Ability and experience are of just as much importance when you select a battery for your electric car. Once more: you want a watch that you simply have to wind. You don't want to bother with constant repairs; you want a watch upon which you can always rely. Just so with the battery. A good battery needs charging, just as a watch needs winding. With such a battery installed in your " Electric," it will be always ready for dependable service. It won't quit on hills or in starting heavy loads; it will give good service in either hot or cold weather ; it can be recharged at a reasonable cost, and it will give long life. If you follow the same good judgment in choosing a vehicle battery that you do in buying a watch, you will select one of The" EXibC "Batteries These batteries are manufactured by the oldest and largest battery-maker in the country, with 24 years of battery-building experience. This company is the pioneer maker of electric vehicle batteries. The ** Extbe " Battery was the first successful electric vehicle battery. It has been and is so successful that over 90 per cent of all electric pleasure vehicles manufactured have been equip ped with it. The " llIcap-EXte ", " bin-EXie ,and" 'ronclab txbAe " batteries, made to meet special vehicle requirements, are developments of the standard EXI "principle. These "*Exiae " Batteries have from the start been so superior that for years they have been used as standard equipment by the largest electric vehicle manufacturers in the country. They are today being used by 23 well-known vehicle makers. When you buy an "Electric" or renew your battery, be sure to get " Exibe " material. If you want to know which of the "Exte" batteries is the one for your car, write our nearest office and let us send you our vehicle battery publications. If you want battery infor mation which will help you get better service from your electric car, we are ready to give you expert advice free of charge. THE ELECTRIC STORAGE BATTERY CO. 1888 PHILADELPHIA 1912 New York Boston Chicago St. Iouis Cleveland Atlanta Denver Detroit Ios Angeles San Francisco Seattle Portland, Ore. Toronto Use the * Extie " Battery for Gas Car Starting, Electric Lighting, or Ignition "Mention the Geographic-It identifies you."