National Geographic : 1912 Nov
The New Spirit of the Modern World T HE newness of the new Encyclopaedia Britannica, I Ith Edition, its exhaustive treatment of the revolutionary progress in many lines of effort since the last edition, is suggested, very roughly, by a few of the directions in which the advance of knowledge has proceeded at a rate which has made the last twenty-five years the most productive period in the world's history in the way of material and scientific development. New discoveries in the sciences New geographical knowledge-the recent New light on ancient peoples work of explorers New inventions, processes and devices in- New schools of thought industry New ideas in the arts New wonders of medicine and surgery New principles in the organization of busi New social and political relations of man ness New movements in the older countries New status of women Of the marvelous progress of recent years the new (iith) edition of the Encyclopaedia Britannica is not only a complete record, but is itself an instrument of this advancement in civilization, inasmuch as its contributors are men and women who are themselves re-making knowledge of the past, adding to present knowledge, shaping the knowledge of the future, and leading the way to a new period of welfare and enlightenment. THE ENCYCLOPAEDIA BRITANN29 VOLUMES N E W ENCYCLOPAEDIA28,150 PAGES Whose contents embrace the whole field of thought, A Utility Appliance action and achievement to 1910-11, displacing and superseding all previous editions, is more than a Which will insure its possessor against ignorance, set book-more than a mere compilation of all human him right when in doubt, reveal to him wonderful knowledge. The aim of the editors was to make it new fields of interest, and keep him abreast of the multifarious activities of this remarkable age in what ever direction he may wish to pursue his investiga tions. As an adjunct to the home, the study, the business office, the factory, the workshop, the labora tory, the editorial desk, its usefulness is practically without limit, while for a library, a school or a college, the history of previous editions has proved it to be the work of reference which is always the first to be consulted because its articles carry the signatures of authorities. No One Can Know Everything The most learned man must rely upon original sources of knowledge, upon creative intellects and discoverers in lines which lie outside his own field. The unlearned man cannot keep himself afloat in the vast ocean of accumulated knowledge unless he places himself under the guidance of authorities. Knowledge Tells It pays dividends in the mastery it gives over those less fortunately equipped; it is often of immediate profit, of practical value in the course of one's busi ness, and in the competition and stress of every-day life it is the greatest asset. The new Encyclopaedia Britannica is A Big Book of 44,000,000 Words A volume bound in Full Flexible Suede, prayer book style, with Of text, with an Index (Vol. 29) of 500,000 entries, rounded corners. A delightful book to hold and to read. each a clue to a separate fact or group of facts. It is s1I s ~ --- r - "Geographic readers may depend upon the character of our advertisers."