National Geographic : 1913 Apr
Printed upon ordinary book paper, such as was used for previous edi tions, the new Encyclopaedia Britan nica occupies a width of over 7 feet. first issued 145 years ago than have been sold of all other encyclopaedias, in all languages, including English, put to gether. That is an extraordinary fact, but there must be some good reason for this, too. The public in each successive generation would not have bought the book so consistently if they had not felt that it wasworth buying. It would not have been possible to "fool the public" about it all the time during this long period. The En cyclopaedia Britannica may, therefore, be said to be a thing of life which has lived because it deserved to live, and it has deserved to live because those who bought it knew that it occupied a position not approached by any other book. Is this book too good for you? Do you want reliable information at a low price? Do you want unreliable information at any price? Do you not know that an unreliable reference book is not cheap at any price, any more than a poorly made shoe, an inferior tool, or any other article designed for service, is cheap ? Finally, if you have children, do you want to give them mis-information ? Is it not a fact that many so-called chil dren's books are made merely to sell, and that their contents are unreliable, misleading and of unknown authorship ? "There is not a single family having chil dren," writes a Britannica subscriber, "that should be without a reference book on general subjects, and the head of the family cannot be too careful what books are used for reference. Some books are published to sell, some are got ten up with years of tireless labor with the main idea of being of value in actual work. I have waited for three years until the new Britannica was ready. I want to say without reserve that I am more than justified." The IIth Edition of the Encyclopaedia Britannica, published by the Cambridge Uni- Printed upon India paper, the 29 vol umes, shown in the front of this photo graph, occupy a width of only 29 inches, and weigh less than 80 lbs. versity Press, 28 volumes and index, 44,000,000 words of text, is the work of 1500 contributors and represents an outlay of $1,500,000 before a set was on sale. It is a complete and exhaust ive inventory of all knowledge, theoretical and practical, as that knowledge stood in 191o. It is printed on ordinary paper, and also on thin but strong India paper; the volumes in the latter form being but one inch thick. The three all-leather bindings, Full Sheepskin, Full Limp Suede, and Full Morocco, are remark ably low in price. While it is still the highest priced encyclopaedia, yet it is the cheapest book in the world, for the purchaser gets almost 400,000 words for a dollar, or about four times as much reading matter as is ordi narily provided by publishers for that sum. Those who do not wish to pay cash in full for it,maypayin4,8or12 months,orattherate of $10o.oo monthly. Should the reader of this notice wish to have further information regarding this work, of which 45,000 sets have been sold in a little more than two years, all that he is asked to do is to send his name and address on the attached form, on receipt of which a large prospectus containing a description of the work, many specimen pages, full page plates, maps, etc., will be sent him free of charge, and with out obligation, together with prices, six different plans of payment, bindings, bookcases, etc. This prospectus will be sent by mail, and has been de signed to enable the inquirer to form an independ ent judgment regarding the merits of the most successful book of our time. APPLICATION FOR PROSPECTUS-THE NEW ENCY CLOPIEDIA BRITANNICA Some of the main divisions of this prospectus are suggested by the following: New Discoveries in All Sciences; The University of Cambridge and the Encyclopaedia Britannica; Classified List of Articles; The Most Successful Book of Our Time; The Work of Original Thinkers and Discoverers, including 8 Winners of the Nobel Prize; India Paper "An Inspiration of Genius"; Courses of Reading; The Alphabetical Index-A Question Answerer; The Subject Index-A Guide to Reading; Practical Usefulness of the Work; The Story of the Ship; The War Against Disease; Geog raphy a New Science; II3,000 Words on China; Schedule "K"; The Initiative, Referendum and Recall; Law and Legislation, etc. Manager, The Encyclopaedia Britannica, 120 West 32d Street, New York City. (N.G.M. 8) Nam e ............................................... Address ............................................... "Mention the Geographic-It identifies you."