National Geographic : 1970 Oct
Last year, NickyK.,age three, drankabottle of furniturepolish. A telephone number saved his life. The poisoning took place in Tyringham, Mass. The number belonged to a poison control center 135 miles away. But what if Nicky's par ents didn't know it existed? What if they had to waste precious minutes frantically searching through phone books before they could even attempt to reach it? And what if they needed something more than advice over the telephone -like a doc tor or ambulance? At Metropolitan Life, we are working to keep all those "what if's" from becoming "if only's" In many communities, we're distributing emergency kits with lists of numbers that can make the difference be tween life and death. It's part of a 44-year-long effort on our part to show people how to avoid emergen cies, and how to handle those that are unavoidable. Because accidents will happen. And when they do, what people don't know can hurt them. 4 Metropolitan Life We sell life insurance. But our business is life.