National Geographic : 2009 Feb
The joy of driving is an experience a lot of us share. It's also something we want to do in the most responsible way possible. While the perfect eco-car is what we all long for, at Toyota, we believe there may be more than one answer. Because of the variety of alternative fuel sources, we're working on developing multiple solutions simultaneously. Fact is, we spend close to $23 million every day researching future technologies. As long as there are alternative yet responsible fuel solutions out there, we'll never stop searching. toyota.com/whynot HYDROGEN? ELECTRICITY? BIOFUEL? POTATOES? WHY NOT?