National Geographic : 2009 Nov
advertisement Winning Ideas for a Better World SunChips® and National Geographic believe in the power of the Green Effect: If each of us takes one small step to make our community greener, we can create big change for our planet. At SunChips, you can see it in the small steps taken every day to make snacks in a better way. Solar energy has already been harnessed to help make snacks in the Modesto, CA plant. They’ve dedicated energy to creating fully compostable packaging. SunChips is even helping to turn one tornado-devastated Kansas community into a model solar-powered eco-town. All those “green steps” got us to thinking: Imagine what SunChips and National Geographic could do together to help people start their own personal Green Effect? What would they create, change, or reinvent? To get the Green Effect movement started, we decided to award $20,000 each to ﬁve people or groups—such as a school, scout troop, green club, parents’ organization, or church committee —with the most compelling, actionable ideas for green change. The Green Effect challenge was on, and the response was incredible! In six weeks we received over 2,500 entries—each a great, green idea! More than 10,000 of your online votes determined one winner, and a panel of judges — each chosen for their involvement in the green community—picked the other four. Each winner received the funding to bring their idea to life. In addition, the ﬁve winners traveled to Washington, DC, to celebrate and share their projects with environmental leaders at National Geographic Society headquarters. Turn the page and discover the small, imaginative steps people across the country are taking to create big change for our planet. You can learn more about the winners and see their videos at greeneffect.com—you just might even be inspired to create your own Green Effect.