National Geographic : 1971 Sep
"Down with stereotyped hotels!" E sso Motor Hotels Inc. started business in 1963. It is one of Jersey's fastest-growing European affiliates. The company now operates fifty hotels in nine different Euro pean countries. Last year, they pro vided bed and board for over a million guests. With twenty-six new hotels on the drawing boards, they expect to triple this figure by 1975. Some business. We hope this advertisement will give you an idea of what caused this success in eight short years. Esso's frontal attack on modern ho tel monotony is probably at the heart of it. Esso hotels are not the familiar shoe-box stereotypes. They are full-fledged hotels specifically de signed to offer shelter, recreation and blessed variety to the motorist. Of course, every Esso hotel has its own service station. So your car can be washed and checked out while you rest. But there the simi larities end. Interiors are designed to ex press the local life-style. In Sweden, you can simmer in a sauna. In Ger many, you can chug-a-lug the local brews in a traditional rathskeller. In England, you can gorge yourself on roast beef and Yorkshire pud ding in a sixteenth century manor house. Here is the English manor house within the grounds of an Esso hotel at Maidenhead, England.Within a few hundred yards, you can walk four centuries. And so it goes in six other coun tries-Norway, Denmark, Belgium, Austria, Holland and Italy. Chefs are chosen for their genius at mak ing local dishes as well as for their skill at running a good international kitchen. All managers speak several languages. And the wine lists are a delight. We think the best testimonial to the food and ambiance comes from the locals themselves. About 70 per cent of the guests at any one hotel come from the country in which it sits. Can we say more? For information and reserva tions, write to the U.S. Represen tative of Esso Motor Hotels, Robert F. Warner Inc., 630 Fifth Avenue, New York, N.Y. 10020-or tele phone (212) 586-4500. Local delicacies grace the menus of each Esso hotel. Some are mysteries. We also have menus for children.