National Geographic : 1971 Oct
Needed: tougher bumpers front and rear Front-end damage $208 In tests conducted by the In. surance Institute for Highway Safety, 1971 model sedans were crashed into the rear of an identical model at 10 mph (equivalent to a barrier crash at 5 mph). Front-end damage averaged $208. Tougher bumpers on cars are the surest way we know to hold insurance costs down. Allstate will cut collision insurance rates 20% for any car the manufacturer certifies, through independent tests, can take a five-mile-an-hour crash into a test barrier, front and rear, without damage. Allstate is concerned about the big cost of little accidents. We say cars need bumpers that Rear-end damage $260 Same tests revealed average damage to the rear of cars to be even higher-$260. Photo from I.I.H.S. crash test film. protect the way they're supposed to protect. The sooner it happens, the sooner we can act to hold down insurance costs. For more information, write the Safety Director, Allstate Insurance Company, Northbrook, Illinois 60062, for a copy of the action booklet "Let's make driving a good thing again". AIIstate Let's make driving a good thing again.