National Geographic : 1972 Jul
1972 bumper tests: Bumpers are better but still can't take a 5 mph bump with no damage to car. Popular 1972 sedans and compacts were crashed into a barrier at 5 mph-walking speed. In both front- and rear end crashes results were the same: bumpers still don't protect cars from damage. Average damage? Over $235. That's about $100 less than in last year's tests but still pretty expensive. To encourage even better bumpers, bumpers that really protect your car in low speed collisions, Allstate continues to make this offer: "We'll cut collision insurance rates 20% for any car the manufacturer certifies, through independent tests, can take a 5 mph crash into a barrier, front and rear, without damage." In states where rates are standard, discount cannot apply. Tests conducted by the Insurance Institute for Highway Safety. Rear end-5 mph, average damage $232 Allstate wants bumpers that protect. We think you do, too. So let's not stop at 'better' bumpers. Let's go all the way to bumpers that are really bumpers. AII state Let's make driving a good thing again.