National Geographic : 1972 Oct
Ifnobody bothered to warnyou,you'd be proudto send your kids to the Happy Clown Day Care Center. .... \ Forget what you see. The most important part of a day care center is the one part that can't be faked and glossed over with bright paint and papier-mache. That part is what's inside. If it's a good day care center, in side it'll have qualified teachers. An adult volunteer staff, and a program for parent involvement. It might have someone who knows what to feed kids to keep them healthy.And someone to care for them when they're not. Inside it'll have affection, too. Kids seem to thrive on that. Without at least a few of these things, a day care center is only a hol low shell. Something that can do a kid more harm than good. That's Metropolitan Life's con cern. The children. So we've prepared a booklet for parents called "Day Care: What and Why"? Right now in this country there are 5 million kids under age six whose mothers hold jobs. Quality day care would be good for all kinds of kids, in cluding many of these 5 million. Yet only 700,000 spaces in licensed group care centers are currently available. A word of caution, however. Even worse than no day care cen ters at all would be lots of well mean- ing but inadequate ones. Those years a child spends in a day care center are few but vitally important to his future. More than half of everyone's learning ability is developed before school age. If you're as concerned as we about day care centers being good ones, send for our free booklet. Write: Day Care, Metropolitan Life, One Madison Avenue, New York, N.Y. 10010. Or call your local Metropolitan office. Don't put it off. It's something we think a lot of kids can't do without. SMetropolitan Life We sell life insurance. But our business is life.