National Geographic : 1972 Nov
HAVE YOU CAUGHT YOUR WATCH MAKING ADVANCES? You become attached to your watch, you look after it, give it a home and what do you ask in return? A little faithfulness. But some watches are so ungrateful they'll pull a fast one. They'll lie and cheat until a man is forced to turn elsewhere. Hopefully, to an Accutron® watch. It has no balance wheel to get unbalanced and cause it to take liberties with its hands. It has no mainspring to get unsprung and make it run out on you, altogether. Instead, every Accutron watch has a tuning fork movement that's guaranteed to keep it faithful to within a minute a month.* Month after month. Even when nobody's looking. ACCUTRON®BY BULOVA Accutron Date/Day "BD". All stainless steel. Blue dial, silver and white markers. Date resets instantly. Pro tected against common watch hazards. $185. Other styles from $110. *Timekeeping will be adjusted to this tolerance, if necessary, if returned to Accutron dealer from whom purchased within one year from date of purchase.